[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ligus.cz\/analytik-osm-miliard-hlasovych-asistentu-do-roku-2023\/#Article","mainEntityOfPage":"https:\/\/www.ligus.cz\/analytik-osm-miliard-hlasovych-asistentu-do-roku-2023\/","headline":"Analytik: Osm miliard hlasov\u00fdch asistent\u016f do roku 2023","name":"Analytik: Osm miliard hlasov\u00fdch asistent\u016f do roku 2023","description":"Market\u00e9\u0159i mus\u00ed a pot\u0159ebuj\u00ed m\u00edt n\u011bjakou hlasovou strategii, kter\u00e1 bude rozpozn\u00e1vat rozli\u010dn\u00e9 druhy pou\u017eit\u00ed rozli\u010dn\u00fdch hardwarov\u00fdch za\u0159\u00edzen\u00ed a kan\u00e1l\u016f. \u00a0 Analytick\u00e1 spole\u010dnost Juniper Research p\u0159edpov\u00edd\u00e1, \u017ee: \u201eSkoro osm miliard digit\u00e1ln\u00edch hlasov\u00fdch asistent\u016f bude vyu\u017e\u00edv\u00e1no do roku 2023.\u201c To v\u0161ak reprezentuje ka\u017edoro\u010dn\u00ed n\u00e1r\u016fst o v\u00edce ne\u017e dvacet p\u011bt procent na trhu. \u00a0 Televize a \u010c\u00edna budou …","datePublished":"2026-02-07","dateModified":"2026-02-07","author":{"@type":"Person","@id":"https:\/\/www.ligus.cz\/author\/#Person","name":"","url":"https:\/\/www.ligus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ligus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.ligus.cz\/analytik-osm-miliard-hlasovych-asistentu-do-roku-2023\/","wordCount":700,"articleBody":"Market\u00e9\u0159i mus\u00ed a pot\u0159ebuj\u00ed m\u00edt n\u011bjakou hlasovou strategii, kter\u00e1 bude rozpozn\u00e1vat rozli\u010dn\u00e9 druhy pou\u017eit\u00ed rozli\u010dn\u00fdch hardwarov\u00fdch za\u0159\u00edzen\u00ed a kan\u00e1l\u016f.\u00a0Analytick\u00e1 spole\u010dnost Juniper Research p\u0159edpov\u00edd\u00e1, \u017ee: \u201eSkoro osm miliard digit\u00e1ln\u00edch hlasov\u00fdch asistent\u016f bude vyu\u017e\u00edv\u00e1no do roku 2023.\u201c To v\u0161ak reprezentuje ka\u017edoro\u010dn\u00ed n\u00e1r\u016fst o v\u00edce ne\u017e dvacet p\u011bt procent na trhu.\u00a0Televize a \u010c\u00edna budou poh\u00e1n\u011bt r\u016fst. Zat\u00edmco v\u011bt\u0161ina virtu\u00e1ln\u00edch asistent\u016f bude na chytr\u00fdch telefonech, t\u00edm hlavn\u00edm pohonem r\u016fstu je expanze hlasov\u00fdch asistent\u016f do dal\u0161\u00edch kategori\u00ed technologie, jako jsou nap\u0159\u00edklad televize. Juniper tvrd\u00ed, \u017ee: \u201eNejrychleji rostouc\u00ed kategorii, kter\u00e1 bude propojen\u00e1 s\u00a0hlasov\u00fdmi \u010di digit\u00e1ln\u00edmi asistenty, bude bezpochyby televize.\u201c Tak\u00e9 tvrd\u00ed, \u017ee trh bude st\u00e1le dominov\u00e1n anglicky mluv\u00edc\u00edmi trhy, i kdy\u017e \u010c\u00edna bude poh\u00e1n\u011bt velkou \u010d\u00e1st r\u016fstu nap\u0159\u00ed\u010d rokem 2023.\u00a0Hl\u00e1\u0161en\u00ed Juniperu tak\u00e9 p\u0159edpokl\u00e1d\u00e1, \u017ee komerce na z\u00e1klad\u011b hlasu (a\u0165 u\u017e vyhled\u00e1v\u00e1n\u00ed nebo samotn\u00e9 nakupov\u00e1n\u00ed zbo\u017e\u00ed) dovr\u0161\u00ed osmdes\u00e1t miliard dolar\u016f do konce dan\u00e9ho \u010dasov\u00e9ho \u00faseku. Av\u0161ak zd\u00e1nliv\u00e1 definice hlasov\u00e9 komerce se neust\u00e1le roz\u0161i\u0159uje. Odd\u011blen\u011b od toho, je tu d\u016fkaz, \u017ee v-komerce (voice commerce) m\u00e1 velice mal\u00fd, pokud n\u011bjak\u00fd, posun, pokud ov\u0161em nezahrneme nap\u0159\u00edklad hlasem zah\u00e1jen\u00e9 vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 by nakonec vy\u00fastily v\u00a0transakce.\u00a0V\u00edce ne\u017e jeden a p\u016fl milion\u016f hlasov\u00fdch asistent\u016f je na za\u0159\u00edzen\u00edch dnes. Nyn\u011bj\u0161\u00ed nainstalovan\u00fd po\u010det hlasov\u00fdch asistent\u016f nyn\u00ed p\u0159esahuje jeden a p\u016fl milionu. Google p\u0159edt\u00edm ohl\u00e1sil, \u017ee jeho Asistent je nyn\u00ed na v\u00edce ne\u017e miliard\u011b za\u0159\u00edzen\u00ed (v\u011bt\u0161inou chytr\u00e9 telefony). D\u0159\u00edve, Apple ohl\u00e1sil, \u017ee Siri m\u00e1 v\u00edce ne\u017e p\u011bt set milion\u016f aktivn\u00edch u\u017eivatel\u016f po cel\u00e9m sv\u011bt\u011b. Amazon ohl\u00e1sil, \u017ee v\u00edce ne\u017e sto mili\u00f3n\u016f u\u017eivatel\u016f m\u00e1 na sv\u00e9m za\u0159\u00edzen\u00ed Alexu.\u00a0CES tento rok uk\u00e1zal Alexu a Google Asistenta na \u0161irok\u00e9m spektru nov\u00fdch za\u0159\u00edzen\u00ed a v\u00a0nov\u00fdch aplikac\u00edch, od va\u0159i\u010d\u016f, ledni\u010dek, a\u017e po chytr\u00e9 toalety a sprchy. A je tu tak\u00e9 d\u016fkaz, \u017ee tu m\u016f\u017ee b\u00fdt v\u00edce ne\u017e sto mili\u00f3n\u016f chytr\u00fdch reproduktor\u016f v\u00a0americk\u00fdch dom\u00e1cnostech, by\u0165 samotn\u00fd r\u016fst m\u016f\u017ee zpomalovat.\u00a0Nap\u0159\u00ed\u010d \u0161edes\u00e1ti tis\u00edci dovednost\u00ed Alexy, v\u011bt\u0161ina je nezn\u00e1m\u00e1 pro u\u017eivatele a nejsou vyu\u017e\u00edv\u00e1ny. Ale to v\u016fbec nebr\u00e1n\u00ed tvrzen\u00ed, \u017ee zna\u010dky a prodejci pot\u0159ebuj\u00ed a mus\u00ed m\u00edt p\u0159ichystanou i strategii pro hlas.\u00a0Pro\u010d by v\u00e1s to m\u011blo zaj\u00edmat: rozd\u00edln\u00e9 za\u0159\u00edzen\u00ed, rozd\u00edln\u00e9 strategie. Jedn\u00edm z\u00a0nej\u010dast\u011bj\u0161\u00edch sn\u00edmk\u016f prezentace na konferenci ohledn\u011b hlasov\u00e9ho vyhled\u00e1v\u00e1n\u00ed a chytr\u00fdch reproduktor\u016f byl od comScore: pades\u00e1t procent ve\u0161ker\u00fdch po\u017eadavk\u016f na vyhled\u00e1v\u00e1n\u00ed bude zapo\u010dat hlasem do roku 2020. Av\u0161ak dan\u00e9 \u010d\u00edslo nebylo de facto generov\u00e1no comScore a mo\u017en\u00e1 to nebude tak \u017ehav\u00fd odhad.\u00a0Analytici a koment\u00e1to\u0159i \u010dasto sm\u011b\u0161uj\u00ed chytr\u00e9 telefony a chytr\u00e9 reproduktory dohromady, kdy\u017e mluv\u00ed o \u201ehlasov\u00e9m vyhled\u00e1v\u00e1n\u00ed a virtu\u00e1ln\u00edch asistentech.\u201c Vyhled\u00e1v\u00e1n\u00ed za pomoc\u00ed hlasu se d\u011bje skoro ve v\u0161ech p\u0159\u00edpadech na chytr\u00fdch telefonech, zat\u00edmco chytr\u00e9 reproduktory se je\u0161t\u011b mus\u00ed vyvinout do n\u011bjak\u00e9ho smyslupln\u00e9ho kan\u00e1lu. Av\u0161ak st\u00e1le maj\u00ed obrovsk\u00fd potenci\u00e1l. A dal\u0161\u00ed kategorie chytr\u00fdch za\u0159\u00edzen\u00ed budou nab\u00edzet rozd\u00edln\u00e9 zku\u0161enosti pro z\u00e1kazn\u00edky a p\u0159\u00edle\u017eitosti pro zna\u010dky. (za\u0159\u00edzen\u00ed v\u00a0aut\u011b apod.)\u00a0Bez ohledu na tyto precizn\u00ed procenta, po\u017eadavky hlasem neust\u00e1le rostou a market\u00e9\u0159i s\u00a0nimi mus\u00ed po\u010d\u00edtat v\u00a0jejich strategii pro z\u00e1kazn\u00edky ve vrchn\u00ed \u010di spodn\u00ed \u010d\u00e1sti trycht\u00fd\u0159e. To n\u00e1m \u0159\u00edk\u00e1, \u017ee bude t\u0159eba odli\u0161n\u00e9ho obsahu a tak\u00e9 odli\u0161n\u00fdch SEO optimaliza\u010dn\u00edch taktik.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Analytik: Osm miliard hlasov\u00fdch asistent\u016f do roku 2023","item":"https:\/\/www.ligus.cz\/analytik-osm-miliard-hlasovych-asistentu-do-roku-2023\/#breadcrumbitem"}]}]